Ok, so I had to pause for a minute when I had an email from the head of marketing at Universal Pictures the other day. It was basically asking me if I was OK with Simon Pegg wearing my Jurassic Park inspired 'Hammond's Exotic Pet Store' t-shirt, as he and Nick Frost introduced VUE cinema goers to the 'PAUL' trailer.
I thought, Ok, Ok, I'll let it slide THIS time, but in future I may not be so forgiving! Please lace that last sentence with as much sarcasm as you can muster.
This truly is a dream come true and something I never thought I'd see. It's awesome.
So if you are heading out to the cinema in the next couple of weeks, head to the nearest VUE, as this intro is exclusive to them!